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Thursday, January 28, 2010

Couture. And No, Not Juicy.

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My grandmother always said, "if you dont know what your talking about, then close your mouth" i wish alot of people would have listened to my grandmother. Many things bother me, but this has to be one of the highest on my list. when people have fashion lines and add "couture" to them as if they really slaved away in an Atelier to make those horrendous things they call fashion. Biggest and saddest example, Juicy Couture. The most wretched brand in the land. whoever knew that bubble gum colored velour sweatsuits could be couture? did you fall for the joke? i didnt.

To design couture, to become a couturier, one must be certified by the Chambre Syndicale de la Haute Couture and follow these rules:
  1. Design made to order for private clients, with one of more fittings
  2. Have an atelier in paris that employs at least 15 people full time.
  3. Each season present a collection with atleast 35 looks for day and night.
The only certified couturiers in paris are, Adeline André, Anne Valérie Hash, Chanel, Christian Dior, Christian Lacroix, Dominique Sirop, Franck Sorbier, Givenchy, Jean Paul Gaultier, Maurizio Galante and Stéphane Rolland. There are four correspondent members: Elie Saab, Giorgio Armani, Maison Martin Margiela and Valentino.

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